Ignóbil

A reação de Dan Ariely ao receber o prêmio Ignobil pelo trabalho em finanças comportamentais:

"I've won quite a lot of academic awards; I can't think of one that makes me happier than this one," said Dan Ariely, a Duke University economist and author of the book "Predictably Irrational: The Hidden Forces that Shape our Decisions," who said his deserving work has been passed over year after year.