Espírito Animal

Num artigo recente (A failure to control the animal spirits, Financial Times, 9/3/2009), Robert Shiller, autor famoso da Exuberancia Irracional, faz comentários sobre seu livro mais recente, escrito em parceria com o Nobel de Economia George Akerlof (comprei o livro, mas ainda não terminei de ler).

A idéia é expandir o conceito de Keynes para literatura econômica, em especial a psicologia e economia comportamental.

For example, social psychologists, notably Roger Schank and Robert Abelson, have shown how much stories and storytelling, especially human-interest stories, motivate much of human behaviour. These stories can count for much more than abstract calculation. People's economic moods are largely based on the stories that people tell themselves and tell each other that are related to the economy. (…)